c4 x volkswagen - THe Ultimate Kids Yes Day

We teamed up with agency Toad London, Volkswagen, and British Broadcaster Channel 4 to see what happens when parents are brave enough to say yes to whatever their kids want for a whole day. From doing mum's makeup, to icecream for breakfast, see what happens when the kids are put in control. The film features the all-new Volkswagen Multivan eHybrid which reinvents the traditional car manufacturing formula by mixing van-like dimensions with car-like handling and quality.

Agency: Toad London

Director: @torynwestcott

Filmed and edited: @filmtankvideo